Consulting
More than a decade of strategy across a dozen countries, applied to one question: where to play and how to win as software and AI reshape physical products.
Four domains where I've built, advised and written.
01
Software-defined vehicles, connected vehicles and tyres, EVs. Six years building connected-mobility business at Bosch.
Read: From spaltmaß to software · When the rubber hits the road
02
Humanoids, physical AI and GenAI on the factory floor.
03
AI and IoT products, semiconductors and compute. Took an AI-driven IoT product from zero to one.
04
Electrification, field services and industrial materials. Strategy at Schneider Electric across 20+ Asia-Pacific markets; fuel cells at Bosch.
Three formats, depending on the depth of the question.
Best for: one specific question that needs an outside view, fast.
You get: a structured problem-solving session and a short written follow-up.
Format: a focused session, remote.
Best for: a big question that needs real analysis behind the answer.
You get: market and competitor analysis, clear options and a recommendation.
Format: scoped together around the question.
Best for: leadership teams aligning on a big decision.
You get: a shared view, agreed next steps and clear owners.
Format: half-day to two days, in person or remote.
We agree the real question first. It is rarely the one you bring.
Who makes money where, how that is shifting, and where you can win.
A clear recommendation with trade-offs, not a menu of options.
Next steps your team can own, so the work keeps moving after I leave.
Get the consulting brief
Two pages: where to play, how to play and how to win, tested across customers, competitors, product, company and technology. Enter your email to download it.
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More than a decade inside industry, before going independent.
Bosch · 2021–2023
0 → 1AI-driven IoT mobility product
3regions with P&L: EU, US, Japan
Q. Can a hardware company build and sell software?
→ Built the product and the P&L, and won key AIoT customers in Europe.
Bosch · 2018–2020, 2023–2024
€3.5B+business supported
4bets: IoT, AI, EVs, fuel cells
Q. Where should the division place its next bets?
→ Led market and competitive intelligence, then drove growth and change as head of strategy.
Schneider Electric · 2016–2017
€500M+business
20+Asia-Pacific markets benchmarked
Q. How does a regional service business become lean?
→ Benchmarked the region and led the shift to a lean operating model.
Independent consulting, anonymised. Composites of real work; numbers are rounded.
New product introduction · Advanced materials
5end markets screened, from chip fabs to home appliances
Q. Where should a new material launch first, and how should it enter?
→ Ranked end markets on pain, price headroom and qualification time. Launch where its edge is easiest to prove, then expand.
Scaling · ADAS
1 → 5radars per car as Level 2+ driving spreads
Q. How does a radar business scale as cars move to zonal architectures?
→ Plan capacity and the roadmap around corner-radar volume, and keep the sensor ready for central compute.
New entrant · E-mobility
~5Me-bikes sold a year in Europe
Q. Can a newcomer win in a crowded, cyclical market?
→ Enter through one defensible segment, and partner for distribution rather than build a brand from scratch.
Where to play · SDV
€2B+hardware business at stake
3options modelled
Q. Build a software layer without cannibalising hardware?
→ Own the seam between the vehicle brain and its actuators. Sell the software separately and earn over the vehicle's life.
Read: the supercomputer on wheels →Capability shift · GCC
1,500+engineers in the centre
~€40Mplatform moved as a lighthouse
Q. What should the centre own next, and how does it earn that mandate?
→ Move one end-to-end platform, measured on headquarters' outcomes. Price on outcomes, not headcount.
Read: GCC 4.0 →B.Tech in Chemical Engineering from one of India's top engineering institutes.
Master in Management and MSc in Strategy from one of the world's top business schools. Rank holder and scholar.
UC Berkeley. Certified in software-defined vehicles, AI and IoT, digital transformation and change management.
FAQ
Companies that build physical things: automotive makers and suppliers, industrial and manufacturing groups, high-tech and semiconductor firms, energy companies, and the global capability centres that serve them. I also advise consulting firms and investors who need an industry insider's view, often through expert calls.
Physical AI is AI that senses, decides and acts in the real world, through cars, robots and machines. Value moves from hardware to software, data and the interfaces between them, so every company has to decide which layers to own, buy or partner for.
With a 15-minute call about your question. If there is a fit, we agree the real question, the scope and the format in writing: an expert call, a strategy project or a workshop.
Yes. A recurring question is how a centre in India moves from delivering capacity to owning outcomes, the shift I call GCC 4.0.
No. Client work stays confidential. The case studies on this page are anonymised composites of real work.
